Here it is from the keyboard of Greg Jacobs himself…
“the people that have gotten into itunes all have some things in common
-Great and high quality Icon and Splash Image
-Exclusive content
-our Native features used well.”
http://screencast.com/t/ORCXtjc7J
Looks like when the add the additional native features they are going to do a training. Once those are added it will be a lot easier for the masses to have their apps approved.